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SHOCKER: Rashad Mendenhall Loses Endorsement for Champion |
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A few days ago I told my son not to reference on Twitter or Facebook or any other public forum the recent international developments of which we have no pictures of. As you can surmise, Rashard Mendenhall is not my son. Apparel company, Champion, fired the Pittsburgh Steelers running back after he made controversial statements on Twitter about recent developments of which we have no pictures of. Mendenhall came under a firestorm of critism from sports bloggers, media and fans alike over the comments. The Steelers and the NFL have distanced themselves from Mendenhall and he has taken a serious blow to his image. Now it appears the statements have cost him endorsement dollars as well. Earlier in the week the Shock Exchange issued a guide to professional athletes, African American athletes in particular, on how to conduct themselves and protect their paper in the new Internet Age >> http://clicky.me/5DHN . Like my Grandma used to say "Bought sense is the best sense." Rashard is now in expert in PR, but he paid for his expertise. Champion echoed Grandma with the following press release pursuant to its relationship with Mendenhall:
"Champion is a strong support of the government's efforts to fight terrorism and is very appreciative of the dedication and commitment of the U.S. Armed Forces. Earlier this week, Rashard Mendendhall, who endorses Champion products, expressed personal comments and opinions . . . that were inconsistent with the values of the Champion brand and with which we strong disagreed . . . While we respect Mr. Mendenhall's right to express sincere thoughts regarding potentially controversial topics, we no longer believe that Mr. Mendenhall can appropriately represent Champion and we have notified Mr. Mendenhall that we are ending our business relationship . . . " |
