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SHOCK EXCHANGE SWAGGERJACKED AGAIN!

New York Shock Exchange Men's Rollerderby

In November 2006 our website went live, presenting the team and the concept to a wider audience. Around May 2007 I Googled the term "New York Shock Exchange" just to see what was out there and to my surprise, the website for a men's roller derby team came up. Some team in New York has been calling themselves the "New York Shock Exchange" and their logo is . . . Eureka! You guessed it . . . man in a suit and tie, carrying a briefcase, and instead of spinning a basketball on his finger, he is wearing rollerskates. I was literally in a state of shock (no pun intended) at such brazen swaggerjacking.

To my further dismay (i) when one Googles "New York Shock Exchange" the roller derby team's website pops up ahead of the team's site, and (ii) kids through the NYC were questioning who the real Shock Exchange was --- a travel basketball club or a roller derby team. If "imitation is a true form of flattery" then the Shock Exchange is flattered to death. We are travel basketball's version of James Brown --- the most sampled, imitated, and copied team in sports history. Thank-you for the backhanded compliment! (Picture courtesy of NYSE rollerderby team website).

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